VAR - VALUE ADDED RESELLER
A registered value-added reseller (VAR) is a company that adds value to a product by providing additional services, features, or support to the end customer. VARs work with manufacturers to distribute products and services, and they typically have expertise in specific industries or technologies.
There are several benefits to being a registered VAR:
1. Access to specialized products and services: VARs have access to a wide range of specialized products and services that may not be available to other resellers. Manufacturers often work closely with VARs to develop new products and services that meet the needs of specific industries or customer segments.
2. Higher profit margins: VARs typically earn higher profit margins than other resellers because they add value to the products they sell. By providing additional services or support, VARs can charge a premium for their products and services.
3. Stronger customer relationships: VARs often have stronger relationships with their customers than other resellers because they provide ongoing support and services. This can lead to increased customer loyalty and repeat business.
4. Marketing and sales support: Manufacturers often provide marketing and sales support to their VARs, which can help them promote their products and services more effectively. This support may include co-marketing campaigns, lead generation programs, and training and certification programs.
5. Training and certification: VARs may have access to specialized training and certification programs that can help them develop expertise in specific technologies or industries. This can help them provide better support and services to their customers and differentiate themselves from other resellers.
6. Access to financing: Some manufacturers may offer financing programs to their VARs, which can help them manage cash flow and invest in their businesses.
Overall, being a registered VAR can provide a range of benefits that can help companies grow their businesses and provide better services to their customers. However, it is important to carefully evaluate the requirements and obligations of each manufacturer's VAR program to ensure that it aligns with the company's goals and capabilities.
There are several benefits to being a registered VAR:
1. Access to specialized products and services: VARs have access to a wide range of specialized products and services that may not be available to other resellers. Manufacturers often work closely with VARs to develop new products and services that meet the needs of specific industries or customer segments.
2. Higher profit margins: VARs typically earn higher profit margins than other resellers because they add value to the products they sell. By providing additional services or support, VARs can charge a premium for their products and services.
3. Stronger customer relationships: VARs often have stronger relationships with their customers than other resellers because they provide ongoing support and services. This can lead to increased customer loyalty and repeat business.
4. Marketing and sales support: Manufacturers often provide marketing and sales support to their VARs, which can help them promote their products and services more effectively. This support may include co-marketing campaigns, lead generation programs, and training and certification programs.
5. Training and certification: VARs may have access to specialized training and certification programs that can help them develop expertise in specific technologies or industries. This can help them provide better support and services to their customers and differentiate themselves from other resellers.
6. Access to financing: Some manufacturers may offer financing programs to their VARs, which can help them manage cash flow and invest in their businesses.
Overall, being a registered VAR can provide a range of benefits that can help companies grow their businesses and provide better services to their customers. However, it is important to carefully evaluate the requirements and obligations of each manufacturer's VAR program to ensure that it aligns with the company's goals and capabilities.